Merit-Bridle Buddha is Deleuze lol.
Deleuze in Chinese is transcribed as 德勒兹 (Délèzī) [Merit - Bridle/To Force/Compel - Here/Now/Year] but I always write it 德勒子 as kind of a joke and as nod to 舍利子, Śariputra from the Heart Sutra. 舍利子 is also referred to as 舍利佛 with the last character meaning Buddha so I wrote Deleuze's name as 德勒佛 meaning Merit Bridle Buddha.
In the process of encoding him I have essentially invented a new character, but also it's Deleuze's Pure Land.